Built for Teams. Powered by Tags. Focused on People.
The tag-based CRM that revolutionizes how you manage contacts, donors, clients, and customers. From the team that built Pulsar, Mercury, and Campaign Sidekick—Nova delivers contact management software that’s 10,000X more powerful than spreadsheets, yet easier to use
Trusted by world's best companies
Click, Tag, Done!
Nova’s customizable tag library gives you complete control over your contact database. Create unlimited custom tags for campaigns, behaviors, demographics, or transactions—anything your organization tracks.
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Every CRM tag includes
- Full tag history with creator and timestamp
- Smart descriptions for team alignment
- Real-time contact counts
- Custom color coding for instant visual identification
No training required. Just click, tag, and done.
Scale
One Platform. One Tag. Infinite Reach!
Through integrations with Mercury and Pulsar, Nova transforms your CRM into a complete communication hub. Text or call any contact directly from their profile:
Integrated calling
Make calls and log notes in real-time through Pulsar
Instant access
INTEGRATE
From Contact to Conversion
Stop manually tracking donations, sales, and refunds. Nova’s CRM integrations deliver automated transaction tracking:
WinRed
Automatic political donation tracking
Anedot
Nonprofit fundraising sync
Real-time updates
See every transaction instantly
Smart filtering
Sort by date, amount, tag, or custom criteria
Whether managing donor relationships, sales, or campaign contributions, nothing falls through the cracks.
Your Team Will Thank You
- No training required — Intuitive interface anyone can master
- Comprehensive profiles — Track demographics, relationships, social media, call logs, and notes
- Advanced list building — Unlimited filter combinations
- Instant exports — Generate call lists, text lists, or CSV files in seconds
- Powerful search — Find contacts by location, date, spending, actions, and tags
- Real-time collaboration — Your entire team works from the same cloud-based CRM
The Most Comprehensive Contact Profiles
Build rich, detailed profiles that go beyond basic contact information:
Demographics and contact details
(01)
Relationship mapping to other contacts
(02)
Social media profiles
(03)
Transaction history and patterns
(04)
INTEGRATE
Built to Integrate
Current Integrations:
Anedot
Nonprofit fundraising
Mercury
SMS messaging
Pulsar
Call management
WinRed
Political donation tracking
More integrations coming soon.
Getting Started Is Simple
Upload your existing contacts or manually add them. Our team can set up website integrations to automatically capture new visitors.
Create custom tags for anything you track. Assign colors using the slider or Hex numbers.
Build powerful lists with unlimited filters. Need contacts in a specific area, added recently, who spent a certain amount? Pull that list and export it in seconds.
Ready to Transform Your Contact Management?
Experience the CRM solution that’s built for teams, powered by tags, and focused on people.